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Lydia Sundberg

Professional Portfolio

Nonprofit Fundraising, Marketing, and Graphic Design

2019-2023

I'm a marketing & fundraising professional specializing in websites, social media, print marketing, email, and graphic design for nonprofit organizations.

I work with organizations that champion equity and diversity and strive to use my skills to promote and uphold those pillars to do justice to the communities we work for.

Skills and Platforms

Salesforce

ClickBid

Andar

Slack

Google Suite

Microsoft Suite

Misc.

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Canva

iMovie

Graphic Design

Instagram

Facebook

LinkedIn

Later/Linkinbio

Hootsuite

Social Media

Wix

Squarespace

WordPress

Web Platforms

  1. Digital, print, and event marketing

  2. Website redesign, SEO/accessibility audit, and mobile optimization

  3. Nonprofit social media growth & management

  4. Blogs & email newsletters

  5. Fundraising & appeal mailers

  6. Strategic planning (communications & fundraising)

Flodesk

Mailchimp

Email

2021-2023

Projects Include:

  • Impact report postcard announcement

  • Brochure with program statistics

  • Event sponsor signage

  • Foam core posters (up to 3'x5')

  • Stickers

  • Donor thank you & holiday cards

  • Chocolate bar wrapper with student quote

  • Wine bottle label with program information

  • Live auction information sheet

  • Vinyl banners (4'x6')

  • Sweatshirts & t-shirts

  • Mirror clings

  • Business cards

  • Magazine ad

  • Raffle tickets

In Numbers:

For this year's annual fundraiser alone, I designed and produced over 76 unique projects, with an output of over 4500 printed pieces.

Print Marketing

Digital Marketing

2021-2023

Projects Include:

  • Annual impact report website (2022-23)

  • Blog posts

  • Email newsletters

  • Social media graphics/strategy

    • Instagram reels

    • Facebook ads

  • Organization website management

    • (2 currently; 3 in other roles)

  • Simple video animation/gif creation

  • Promotional videos

Access Opportunity Website

Animated Impact Report Announcement Video (2021)

Theme: We Grow Together

  • Developed theme: "Celebrating Our Trailblazers"

  • Selected photos and developed all content

  • Determined layout & style

2022-2023 Impact Report Website

aoannualreport.org

See also: 2021-22 Report

Project Manager

August 2022 Website Redesign

Access Opportunity Site

accessopportunity.org

  • Created new pages and user flows to increase website impact for our community

  • New & consistent branding, photos, copy

  • SEO, Accessibility, Spanish Translation, and UI/UX Optimization

  • Mobile Experience Optimization

Additions in August 2023

Project Manager

  • New & consistent branding, photos, copy

  • SEO, Accessibility, Branding Consistency

  • Mobile Experience Optimization

2021-22 Website Redesign

Raise a Class Event Site

raiseaclass.com

Raffle Page (Before)

Raffle Page (After)

Project Manager

Blog & Newsletter

https://www.accessopportunity.org/blog

Manage content generation, segmentation, and layout of blog & newsletters.

 

Send quarterly news updates to our donors.

 

Work with Student Ambassadors to develop meaningful and community-centric content.

Social Media

Highlights:

  • Created an Instagram Reel that had 630% better organic reach than all other content.

  • Doubled our LinkedIn following in just 1 year

  • Successfully implemented different strategies for each platform to maximize engagement

  • Leaned on Student Ambassadors to help share real stories, told by the constituents in their own words

  • Began celebrating diversity through real people & stories

Managed from July 2021 - Present

Managed from July 2021 - Present

Managed from June 2020 -

August 2020

Sample Post

Platform Differentials

Caption reads: We kicked off the year with our January workshop, planned by our Student Advisory Group. 🥳 Thanks to all who came!

 

Check out our blog to hear more #linkinbio*

 

#financialliteracy #firstgen #studentleaders #mentalhealth #networking #students #leadership #workshop #studentworkshop

 

*Access Opportunity's Instagram audience is comprised of mainly staff and students, so less explanation about the event was needed. They want to see photos afterwards and may share the post if they are included in a photo.

Additionally, hashtags drive traffic on Instagram allowing more people who aren't following to find and engage with the content.

Caption reads: We kicked off the year with our January Workshop, planned by our Student Advisory Group. 66 students attended the workshop, and they all felt energized and excited to be together in-person.

 

Our Student Advisory Group chose the topics covered throughout the sessions, which included: Skills for Student Success, Financial Literacy, Networking, Mental Health, and advice from former AO students. Guest speakers (Cristina G. Chacon and Whittney RoJo) were a big highlight amongst the students.

 

Learn more & see the photos by visiting our blog -> https://lnkd.in/guCddA6z

 

#networking #students #mentalhealth #financialliteracy #studentleaders #trailblazers

 

 

*Access Opportunity's LinkedIn audience is comprised of donors, students, and program partners. This is the best of both worlds with both accomplishment and statistics appealing highly to the audience, and an opportunity for students to reshare big moments. Furthermore, hashtags tend to drive traffic on this channel more than Facebook.

Caption reads: We kicked off the year with our January Workshop, planned by our Student Advisory Group. 66 students attended the workshop, and they all felt energized and excited to be together in-person.

 

Our Student Advisory Group chose the topics covered throughout the sessions, which included: Skills for Student Success, Financial Literacy, Networking, Mental Health, and advice from former AO students. Guest speakers (Cristina Chacon and Whittney Rojo) were a big highlight amongst the students.

 

Learn more by visiting our blog -> https://www.accessopportunity.org/post/january-workshop-2023*

 

 

*Access Opportunity's Facebook audience is comprised mainly of donors who like to stay up-to-date on the latest news. As such, more detail is required, and numbers, statistics, and accomplishments perform well on this channel.

Contact Me

Email:

lydsundberg@gmail.com

Phone Number:

847-840-1670

Connect with me on LinkedIn:

https://www.linkedin.com/in/lydia-sundberg/

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